DIGITAL OPTIMIZATION SPECIALIST

LIGHTNING DIGITAL   Las Vegas, NV   Full-time     Advertising / Marketing / Public Relations
Posted on July 13, 2021

Works in conjunction with sales reps to facilitate, optimize, and report on digital campaigns. Role includes the fulfillment of programmatic and social digital advertising, management of SEM & SEO campaigns, trafficking of our owned and operated campaigns and reporting for digital campaigns.


Essential Functions/Major Responsibilities

  • Oversees the fulfillment of all digital campaigns of assigned teams
  • Ensuring that closed sales are executed properly
  • Create a dashboard for all campaigns
  • Providing custom reporting when needed based on tiered levels of service
  • Aiding in monitoring rates and creating rates/packages that the Reps can sell

Standards of Performance

  • Achieve company’s core KPI goals for position along with additional KPI goals assigned by manager
  • Profit Margin on Programmatic and Social Digital advertising
  • Maintain proper pacing and account spend of all campaigns assigned
  • Ensure all campaigns are setup properly and run on time if all assets are in based on SLAs

 

Requirements/Skills

  • Minimum of 2 years digital campaign management experience preferred
  • Must be familiar with Google Analytics, Google Ad 360, Paid Search, Microsoft Office Suite, and current ad serving DSP and DMP partners

Lightning Digital, a division of Las Vegas Review-Journal, Inc.