Client Marketing Strategist
Client Marketing Strategist (Remote*)
The Las Vegas Review-Journal is seeking a highly motivated, marketing-oriented, Client Strategist to join our team. The Client Strategist is a client-facing role that is responsible for the management of integrated marketing solutions, media planning, print and digital solutions, research, analysis, ad concepts, creative solutions and strategy based on market specific industry and core customer information for specified clients. The Client Strategist takes gathered information in combination with audience-based selling principles and applying it to recommendations for clients in the form of data, ad design, digital and creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results. Working together with the advertising sales executives, the Client Strategist builds integrated marketing client solutions proposals that drive results while achieving revenue growth targets.
* This position may be performed remotely anywhere within the United States, except the State of Colorado.
ESSENTIAL FUNCTIONS/MAJOR RESPONSIBILITIES
§ Create and/or present audience-based multimedia advertising proposals that include the full appropriate array of Review-Journal products/services, integrates digital assets, and ensure achievement of client’s desired results.
§ Works in tandem with sales managers and account executives to build a continuous pipeline of sales prospects and building strategies to maximize revenue potential.
§ Identify client’s needs, utilize research and data to create compelling recommendations along with creative and development (as needed and present to clients).
§ Analyze advertiser’s customer data to provide deep insight into who they are, how they consume media and how to reach them with RJ solutions.
§ Write creative briefs or creative direction for advertiser’s ad campaigns as needed, which may include headlines, copy, image strategy and offer messaging.
§ Work across departments to understand content alignment and initiatives in print and digital in order to develop custom opportunities for current and potential advertisers.
§ Assist assigned sales team in achieving revenue goals through client specific presentations, segment presentations or other duties as assigned.
§ Remain current on industry technology, digital trends, market activities, and competition at all times.
STANDARDS OF PERFORMANCE
§ Maximize revenue from existing accounts through development/presentation of audience-based, research- driven sales solutions.
§ Ability to pull and analyze research to build effective sales presentations.
§ Attend client meetings as required, either via phone, video calls or in person.
§ Achieve new accounts/acquisition account volume as determined by manager.
§ Achieve specific project completion on time as determined by manager.
§ Track project and sales activity.
§ Bachelor’s degree in Business, Advertising, Marketing, similar field or equivalent work experience.
§ Valid driver’s license and proof of insurance
§ 5 + years of experience in marketing or working for an advertising agency.
§ 3 + years of experience working with research tools and the analysis of data.
§ Understanding of traditional and digital marketing and/or advertising experience required.
§ Proven track record of assisting in the growth of advertising revenue and client retention.
§ Experience using research tools such as Nielsen Scarborough, Claritas, Polk, AdMall.
§ Advanced skills with Microsoft Office (Word, Excel, and PowerPoint) required.
§ Ability to develop relationships with team members
§ Ability to present data as well as campaign strategy and/or creative executions to advertisers/potential advertisers
§ Experience working with local, regional or national accounts preferred.
§ Must provide proof of current COVID-19 vaccination including a booster if it has been more than six (6) months since your last vaccination.
§ Must pass pre-employment drug test and background screening
Why You’ll Love Working at the Review-Journal:
§ Remote*: Live wherever you want!
§ Make Good Money: Competitive salaries with variable compensation because we all win together!
§ Happy Clients: In-house execution and communication efficiencies.
§ Commitment to Work/Life Balance: Taking vacation is encouraged!
§ 401k Matching: Because no one wants to work until they die.
§ Your Leader: Reporting directly to the Director of Client Strategy who’s focused on streamlining workflows, continuous learning and education, and growing you in your role.
§ Your Team: The supportive, driven, and talented people who will make you laugh everyday. We are really fun.
§ Culture: Only good vibes need apply.
Please email your résumé with cover letter to email@example.com with “Client Strategist” in the subject line.